In the ever-evolving landscape of social media, a new trend has emerged that’s catching the eyes of users and stirring up debate. On platforms like Facebook and Instagram, there’s been a sudden surge of ads promoting explicit AI girlfriends. These ads lead to discussions about how technology is changing our relationships.
Meta’s online ad library reveals a startling trend: thousands of ads for AI-generated, NSFW companion apps flooding Facebook, Instagram, and Messenger. Meta’s rules explicit ads with adult themes, including nudity, suggestive poses, and overly sexual content.
Social Media Platform also ban nudity and any content that seems to promote sexual services. This includes explicit language and emojis commonly used in a sexual context. These restrictions are in place to maintain a family-friendly environment on the platforms.
A recent survey of Meta’s ad library found over 29,000 ads for AI “girlfriends” and thousands more with NSFW content. Despite Meta’s promise to remove violating ads, many remained active when contacted by WIRED.
One popular app, “Hush,” has over 100,000 downloads on Google Play and promises NSFW chats and “secret photos” featuring lifelike female characters. Other apps, like Rosytalk, offer around-the-clock chats with AI-generated women, some depicted as very young-looking.
Critics point out a stark contrast in how Meta handles AI-generated NSFW content compared to human sex workers on its platform. Carolina Are, an innovation fellow at Northumbria University, highlights this inequality, emphasizing that AI companies benefit from explicit content while sex workers frequently encounter bans and censorship when trying to advertise.
The developers of these apps have not been forthcoming, as they have not responded to requests for comment. Mike Stabile from the Free Speech Coalition criticizes this lack of transparency, labeling it as “scammy” and pointing out the irony of censoring human sex workers while permitting the proliferation of AI-generated explicit content.
This situation mirrors larger discussions on online censorship and the treatment of sex workers in today’s digital era. Despite attempts to control content, concerns remain about the fairness and efficacy of these policies, especially regarding their effects on marginalized groups.
When WIRED reached out to Meta regarding the issue, there were 2,700 active ads for AI “girlfriends.” Meta’s spokesperson, Ryan Daniels, informed WIRED that the company doesn’t allow such ads and they were currently being reviewed.
He assured that any ads found to violate their policies would be promptly removed. This situation raises concerns about the potential implications as AI becomes more integrated into our social platforms.
The surge of explicit AI girlfriend ads on Facebook and Instagram prompts crucial inquiries about platform regulation and the treatment of human sex workers. As debates continue, the need for fair and effective policies to address such content remains paramount in maintaining a safe and inclusive online environment.
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